Branding – Positioning Monterey as a recognized sustainable and wellness destination
Monterey County is making efforts to brand itself as a true sustainable, wellness and life style tourism destination. Monterey has significant assets to build on in positioning itself as a top tourist and business destination. Building on these benefits would include attracting more specialty meetings and becoming eligible for high-profile global tourism distinctions.
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(WineFacts Infographic below)
Create a new and unique value proposition to visitors in various categories, by promoting the development of programs, activities, and facilities which integrate the region’s intellectual assets in marine and environmental sciences with tourism and hospitality.
Enhance the visibility of the County as the center for a new class of vacation and recreation activity focused on environmental study and world-class forums in marine science.
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Eco-recreation and wellness:
Invite visitors to extend periods of stay in the County and spend more time and money in the region by promoting the integration of the County’s natural environment and assets with tourism and hospitality offerings.
Become a destination of choice for enthusiasts of outdoor recreation, knowledge development and for health-conscious individuals.
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